Blog

Mobile Advertising and My Career

What is mobile advertising and what does it matter?

Mobile advertising is a way to market your business through mobile channels like social media, websites, and apps. It’s done through ads that you can customize and place throughout. Smartphones, tablets, and other devices can be reached through mobile-optimized advertising.

I think mobile advertising might be one of the most important concepts in my marketing career. Now more than ever, there’s an opportunity to focus on reaching people through their phones.

Here are some facts that stuck out to me as I was researching this topic:

40% of user’s internet time is on mobile.

By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending.

By 2020, mobile ad expenditures are expected to have nabbed 65 percent of all Internet ad budgets.

These statistics are bound to increase even more every year. As a consumer and a marketing major, I have become a lot more aware of mobile marketing. Just this last year, trends have changed. There’s now sponsored Snapchat filters. Facebook Messenger allows businesses to use bots to message you. Instagram links to specific product purchase pages. It’s ever-evolving and understanding it can spark creativity to come up with new ideas in any marketing strategy.

Personally, I see my career focusing on local businesses, and mobile marketing is a great tool for that as well. For example, you can use Google Adwords to create a local ad extension on mobile. This uses your location to pop up in the nearby area as well as linking a phone number to call. Location-based marketing can also be used to make your ads appear when people are in close vicinity of your business. Another option is Facebook ads to boost visits to your business page and your business itself.

It’s crucial for any business to be optimized for mobile. This can be making sure your website is mobile friendly, to strategically placed ads throughout mobile apps depending on your target market. It’s a concept to stay updated on and put into place in all aspects of marketing any type of business.

 

Sources:

Wordstream: What is Mobile Marketing?

Impact: 38 Mobile Marketing Statistics To Help You Plan For 2018

DM News: Mobile Marketing: Gaining Dominance by Leveraging Engagement

Photo Credit: DBCInteractive.com

Blog

Content Marketing: What We Can Learn From Coca Cola

“People will remember how you make them feel.”

What pops into our heads when we hear about, see, or drink a Coke? It’s classic. It’s iconic. I recently read an interview and watched a speech on Coca Cola’s senior content manager Kate Santore. It got me thinking about the whole content marketing process and how we communicate.

Kate spoke a lot about the concept of telling a story. There is so much information out there that we as consumers are exposed to, so it’s vital to take the consumer point of view into account as we are marketing. It’s easy to get lost in the fray. There’s so much content overload, so it’s important to tell your own unique story, whether it’s a product or service.

Making a personal and human connection will connect your story and brand to the people. With the internet playing such a huge role in our everyday lives, I think we’ve become a sharing generation. When people connect to something, they’ll want to share it with others. They’ll tell their version of your story through their own eyes, through word of mouth, social media, all across the board. It gives brand exposure that you don’t even have to work or ask for.

The biggest point I took away from Kate’s speech is the question, “if our product is taken out of the story we are trying to tell, can this story still be told?” She explained that if the answer is yes, then it’s time to go back to the drawing board. The story is important, but the brand must play the largest role in it.

What do you want people to feel and experience with your brand? Regardless of what type or how much content you put out, you want to keep that feeling and experience at the heart of it all.

 

If you would like to read more about Kate’s interview with the Content Marketing Institute, here is the link:

http://contentmarketinginstitute.com/2018/02/coca-cola-storytelling/?utm_source=zest.is&utm_medium=referral&utm_term=zst.5a82e18e807d4

Photo Credit: Guy Aroch 2017